Writing: Areas of Experience

I've written throughout my professional career and make it a point to cultivate versatility. Following are content types and formats in which I have experience:

• Blog posts

• Newspaper, magazine and newsletter articles

• Marketing collateral

• Press releases

• Website text and design

• Copy for social channels, including Twitter, Facebook, Pinterest and Tumblr

• Email blasts

• Academic papers

• Grants

• Museum exhibit storyboards and text

• Text for mobile apps

• Book and movie reviews

• User interface text

Content Strategy 

If you need content strategy services, I can provide the following:

• Content planning: Understanding your audience(s), building a messaging hierarchy, mapping content to customer life cycles, selecting the right platforms and channels, identifying success metrics (KPIs)

• Content creation: Developing and working with voice and tone guidelines, understanding and implementing different storytelling approaches

• Content optimization: Content auditing and measurement

Writing and Visual Design Portfolio

Following are selected samples of my work, covering topics as varied as the sharing economy, urban development, healthcare and the internet of things, digital communication strategies for nonprofits and more. Visual design projects include layout for a small business website and image and graphic design revamp for a University of Washington scholarship fund marketing deliverable.